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Mount Veeder Winery Website

My Roles: Concept Creation | Art Direction| Interaction | Photography
Team: Technical Director, Engineering, Designer
PROBLEM
Mt. Veeder came to DBC Agency looking to create a new website for their wine that had a strong, meaningful brand experience.

RESEARCH

One afternoon, we took a trip to Mount Veeder to view its mountain side and vineyard. After speaking with the winemaker and Mount Veeder's owners, we found out what made Mount Veeder wines so different in its taste and character. It was its amazing resilience to grow in steep hillsides, therefore bringing big and bold fruity character to its wine. launch button

mt veeder website

mt veeder website

mt veeder website
mt veeder website

mt veeder website



Solution
Juxtaposing the bottle's ornate and traditional design, I wanted to portray the site to be modern, using boxed elements and lines and its sophisticated color palette. To reenforce the brand strategy, I chose earthy brown and green colors that signify the Mother Earth–being stable, genuine and nurturing.




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